Switch KEEP 2.0 Atlanta North Campus

Timeline from the record

Newest first. Record entries come from the filings and reports the registry cites. Coverage entries are headlines from publisher feeds we monitor daily, linked to the outlet; last checked September 14, 2026.

1. November 2, 2023

   Permitted
   Cartersville City Council voted unanimously to rezone the roughly 1,946 acres remaining in the Carter Grove Planned Development to a Technology District at Switch's request. Source: Daily Tribune News
2. August 29, 2023

   Proposed
   City of Cartersville submitted Development of Regional Impact #4061, "Switch KEEP 2.0 Atlanta North Campus" (developer Switch, LTD), to the Georgia DCA. Source: Georgia Department of Community Affairs

Opposition and litigation at this site

Partly. Both documented support and documented opposition to Switch KEEP 2.0 Atlanta North Campus in Cartersville, Bartow County, Georgia appear in the record, with no clear majority position. Some residents objected at the rezoning stages.

How the community has taken it

Reception is a sourced signal, not an editorial judgment: mixed reception means documented support and documented opposition both exist with no clear majority position on record.

Some residents objected at the rezoning stages. In November 2023, resident Vicki Cox wrote to the city planner opposing the Technology District rezoning, citing power outages, noise, environmental impact and traffic. At the July 2025 annexation and rezoning, residents raised concerns about access from Etowah Ridge Trail, and the approval barred it. No organized opposition campaign against the Switch campus was found.

Source: Daily Tribune News

Power and water

Georgia Transmission Corporation's planned Brandon Farm-Pittman Lake 230 kV line (about 5.17 miles across Bartow and Paulding counties) will serve the Switch data center in Cartersville; clearing is scheduled for Q2 2027, construction for Q3 2027 and service for Q2 2028. Bartow County Administrator Peter Olsen said Switch is powered by "Georgia EMC" with a 1,200 megawatt commitment (GPB, paraphrased); the specific cooperative was not named. The DRI's energy section is blank.

DRI #4061 estimates 1.3 MGD water supply demand and 0.65 MGD wastewater, provided by Bartow County. Bartow County's August 2026 policy statement says Switch "initially inquired about future phases using evaporative cooling" but "most recently they have stated that all their customers prefer to use closed loop because water is so controversial."

Notes on the record

Switch's second Georgia campus; distinct from its operational "The Keep" campus in Lithia Springs, Douglas County. Per DRI #4061 (submitted 2023-08-29 by the City of Cartersville): location "South of intersection of Old Alabama Rd and Bates Rd to Paulding County line within City of Cartersville"; a first phase of 126 acres with a single data center building about 1,620 ft long plus driveways, detention ponds and an electrical substation, described as 6.5% of the overall acreage; this phase targeted for Q2 2026 and the overall project for 2046; estimated build-out value $772 million and about $15 million a year in local tax revenue. Property owner per the DRI: Carter Grove (Atlanta) ASLI VI. In November 2023 the city rezoned the roughly 1,946 acres remaining in the Carter Grove Planned Development to a Technology District; the city approved a further annexation and rezoning for the campus in July 2025, with a condition barring any access, including construction access, from Etowah Ridge Trail. Bartow County's August 2026 policy statement says Switch "has not disclosed numbers, but its campus is larger than Digital Realty and its buildout could well be larger," that Switch has not forecast jobs, and that the county has granted no tax abatements or payment-in-lieu-of-taxes arrangements to these facilities. Status: aggregator sites report phase 1 as operational, but no primary source confirming construction or operation was found, so the record stays at the November 2023 rezoning approval. Coordinates are the Old Alabama Road / Bates Road intersection from OpenStreetMap, the reference point the DRI gives; the campus lies south of it.

Other sites within 30 miles

Distances are between recorded coordinates, many of which are a city or county centroid, so treat them as approximate. Cumulative load on one utility and one aquifer is the question a planning commission rarely asks.

• DataBank Project Indo · Cartersville · DataBank3 mi · Proposed · 200 MW
• Oakley Real Estate Partners Brown Farm Road Data Center · Cartersville · Oakley Real Estate Partners4 mi · Proposed · Opposed
• Atlas Development Stiles Road Data Center (Euharlee Road) · Cartersville · Atlas Development LLC6 mi · Cancelled · Opposed
• Project Bunkhouse (Digital Realty Data Center Campus) · Stilesboro · Digital Realty7 mi · Permitted · 1.3 GW · Mixed reception
• Kingston Technology Hub (Thor Equities) · Kingston · Thor Equities12 mi · Proposed · 150 MW
• Bells Ferry Road Data Center (MMM Acquisitions) · Marietta · MMM Acquisitions LLC (developer; end user undisclosed)16 mi · Permitted
• Project Springbank (Atlas Development Bartow County Campus) · Adairsville · Atlas Development LLC17 mi · Cancelled · 432 MW · Opposed
• 1155 Powers Ferry Place Data Center (Prime Storage conversion) · Marietta · Prime Storage (Prime Group Holdings), end user undisclosed22 mi · Permitted · 18 MW · Contested

Questions people ask about this site